Getting her hands dirty: Demi Lovato smears paint over her body as she premieres new eerie video for Heart Attack





Demi Lovato strives to be original in the over saturated pop genre.

And her newly released music video for Heart Attack, the first single off her new album, only serves to reinforce that.

In the video, the 20 year-old pop star has two very extreme looks: one black, one white, both eerily intense.

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Seeing in extremes: Demi Lovato uses a lot of black and white imagery throughout her video for the first single Heart Attack from her upcoming fourth album

Seeing in extremes: Demi Lovato uses a lot of
black and white imagery throughout her video for the first single Heart
Attack from her upcoming fourth album

In some shots, Lovato wears a white
tunic-style blouse with her hair slicked back against her scalp and her
hands painted an inky jet black.


The
young singer-songwriter ultimately wipes her hands all over her bright
white top as well as her chest, which seems to represent a certain
destruction of her purity.


In
other contradicting shots, Lovato wears all black and has let her hair
down, wailing into the microphone with the soulful earnestness she has
become known for in both her television personality and her music.














Tainted love: Lovato ultimately smears her white shirt with her inky black hands in the video

Tainted love: Lovato ultimately smears her white shirt with her inky black hands in the video










That won't come out: The filth left behind on Lovato's white blouse in the video may be metaphorical

That won't come out: The filth left behind on Lovato's white blouse in the video may be metaphorical

While 'Heart Attack' is a passionate
pop love song on the surface, the emotional extremes of the lyrics and
the black and white extremes of the music video may give even more
insight into the volatility of Lovato herself.



The
former child star has suffered from bulimia, self-injury and has been
in and out of rehab due to drug and alcohol abuse over her 20 years of
life.






Revealing: Demi also crosses over to the dark side, wearing an unusual corset style dress in the video

Revealing: Demi also crosses over to the dark side, wearing an unusual corset style dress in the video





Giving it her all: As per usual, Demi gives the music clip her all

Giving it her all: As per usual, Demi gives the music clip her all


Despite successfully completing a
stint in rehab as recently as this past January, Lovato's career appears
to be surging onwards and upwards.



Her upcoming fourth studio album Demi
is set to be released on May 14th, with the aforementioned 'Heart
Attack' blazing the way as it's lead single, with a peak position of 12
on the Billboard Top 100 since it's release in late February.



She
will also be returning to her role as a judge and mentor on The X
Factor, most likely in a more prominent role since Britney Spears and
L.A. Reid, her fellow judges from last season, won't be joining her.












Going dark: Lovato seems to be revealing a darker side in her video

Going dark: Lovato seems to be revealing a darker side in her video











Truth: Demi wails into the microphone with the soulful earnestness she has become known for in both her television personality and her music

Truth: Demi wails into the microphone with the soulful earnestness she has
become known for in both her television personality and her music








Emotional: Demi evokes emotion as she belts out her hit song

Emotional: Demi evokes emotion as she belts out her hit song





  1. 2013/04/10(水) 15:23:57|
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